A senior business development team in Asia, without the local hire

Transform Asia is a fractional business development team for Asia. A senior operator represents you in Hong Kong and Singapore and across Southeast Asia: taking meetings in your name, owning your regional pipeline, and driving deals through sales cycles that run six to eighteen months. Around that sit four smaller ways in: a pay-per-meeting introductions programme, a market study, a one-week GTM sprint, and partner scouting.

Hong Kong, Singapore, and the wider Southeast Asia region. We work where your buyers work, so campaigns account for local language, business culture, and how deals actually close. A global playbook doesn't survive that on its own.

An agency hands you a list and a report. An SDR works the top of the funnel at volume: sequences, replies, meetings booked. A fractional BD partner works the middle and the bottom, which is where deals in Asia are won or lost, sitting in the meeting and following up in person. A local hire costs $120,000 to $180,000 a year before office and benefits and needs about six months to ramp before you learn anything. A mandate produces signal in weeks and stops on thirty days' notice.

B2B companies with complex sales: SaaS, ERP, technology, and logistics providers. Long cycles and buying committees of five or six people are the environment this approach was built for. If your deal sizes are small and your motion is volume, you want a lead-generation engine rather than a representative. Those are different products and they stack badly if you buy the wrong one first.

Once positioning and targeting are locked, outreach usually starts booking meetings inside the first few weeks. Clients commonly see 2–3× faster deal cycles and around 70% more qualified meetings once the messaging is landing with the right buyer.

The fixed-fee ways in are priced in full on the services page: a one-week GTM sprint at $1,500, partner scouting at $2,900, a market study at $4,500, and pay-per-meeting introductions at $750 setup then $450 per meeting held. Lead-generation engines start at $400 a month. The Fractional BD Partner mandate starts at $3,800 a month, scoped per mandate, plus a success fee on first-year closed-won agreed per deal, with a three-month minimum and thirty days' notice.

Two ways. Answer eighteen questions and the free Mini Go-To-Market will name the offer that fits and why, in about two minutes. Or tell us what you are trying to prove in Asia and we will reply within one business day with a specific first step.