Field notes · Transform Asia

Field notes from B2B growth in Asia

Tactical posts on go-to-market, outreach, and systems for Hong Kong, Singapore, and Southeast Asia.

08 posts · Updated Aug 7, 2026

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N°07

Strategy

Fractional BD in Asia: the alternative to your first APAC hire

A first business development hire in Hong Kong or Singapore costs more and proves less than most boards expect. The real numbers, and the model that de-risks the decision.

7 min
N°06

Strategy

Your CXO prospect gets 40 vendor pitches a week. Cold email alone will not get you in.

Asia's enterprise buyers are saturated, and sending more is not the answer. How to build a referral and in-person motion, and where cold outreach still earns its place.

10 min
N°05

Outreach

Why handwritten letters still beat cold email in Asia (and how to send 300 without writing one)

Paper gets opened at rates no inbox can match. The unit economics, the address problem in Hong Kong and Singapore, and the sequence that makes it repeatable.

8 min
N°04

Outreach

Cold email in Asia is changing: what works in 2026

Inbox providers tightened the screws in 2025, and Asian buyers were already harder to reach. This is the playbook for the year.

2 min
N°03

Strategy

How to write an ICP that survives contact with reality

Most ICP documents read like wishlists. Our four-question test turns a vague target market into a definition your sales team can put to work.

3 min
N°02

Case study

Singapore SaaS case: 12 to 47 qualified meetings in 90 days

A Series B HR-tech client doubled their pipeline without adding headcount. The system change that drove the lift, and the two things we got wrong before it worked.

4 min
N°01

Strategy

Welcome to the Transform Asia blog

A short introduction to what we'll publish here: tactical, hands-on notes from running B2B growth in Hong Kong, Singapore, and the rest of Southeast Asia.

1 min

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