Welcome to the Transform Asia blog
A short introduction to what we'll publish here: tactical, hands-on notes from running B2B growth in Hong Kong, Singapore, and the rest of Southeast Asia.
This is the first post on the Transform Asia blog. It's where we'll share the same notes we'd hand a friend asking how to enter Asia. No fluff, no recycled "10 tips" listicles.
What you'll find here
Three buckets, mirroring how we work with clients:
- Strategy: how to size a market, sharpen an ICP, and pick channels that fit your motion.
- Outreach: what's landing in cold email, LinkedIn, and phone follow-up across HK, SG, and SEA in 2026.
- Systems: CRM hygiene, funnel design, and the dashboards that let a small team punch above its weight.
Plus the occasional case study when a client lets us share numbers.
Why this blog exists
Most growth content written for "Asia" is written from outside Asia, and it shows. The playbooks miss how deals close in Singapore, how procurement gates work in Hong Kong, and how long an ERP cycle in Vietnam runs.
We're publishing to fix the gap, slowly and specifically. Expect short posts with one idea each, not 3,000-word SEO bait.
If there's a topic you'd like us to cover, tell us. The publishing schedule is shaped by what readers ask for.