Our flagship engagement
Fractional business development in Hong Kong, Singapore and Southeast Asia
A named senior operator takes meetings in your name across the region, owns your pipeline, and reports into your team as if they sat in it. Not a junior SDR. Not an agency that hands you a list.
Three ways to find out if Asia works for you
Only one of them gives you a real answer at a price you can walk away from.
Sell into Asia from head office
- What it proves
- Whether anyone replies to a foreign inbox.
- Time to signal
- Weeks, and the signal is weak
- The risk
- Silence reads as no demand when it often just means no presence.
A fractional BD partner
- What it proves
- Whether buyers here will meet you, engage, and move.
- Time to signal
- First meetings inside two to six weeks
- The risk
- Part-time attention. It suits a market you are testing, not one you have already won.
A full local hire
- What it proves
- Everything, eventually.
- Time to signal
- Six months before the first real signal
- The risk
- $120,000 to $180,000 a year before office and benefits, committed before you know the market answers.
The long version, with the cost breakdown, is in Fractional BD in Asia: the alternative to your first APAC hire.
What a mandate actually includes
Pipeline ownership end to end, from qualified lead to negotiation support, with the CRM updated weekly
Meetings taken in your name in Hong Kong and Singapore in person, and across Southeast Asia by video or arrangement
A named senior operator at director level, the same person every week, and you meet them before you sign
A light outbound motion included to keep the top of the funnel alive
A weekly written update and a monthly strategy call
BD Partner Light
About one day a week
From $3,800/month
BD Partner
About two days a week
Scoped per mandate
Three-month minimum, then monthly, 30 days' notice. Plus a success fee on first-year closed-won, agreed per deal.
We take one fractional mandate at a time. Your Asia pipeline gets our full attention, or we don't take the mandate.
Rooms we have been in
Ecosystems engaged through client missions, not Transform Asia clients.
One recent mission: an AI airport-inspection company with no presence in the region reached a proof-of-concept invitation at a major Indonesian airport, a tender invitation in Taiwan, and a technology partner in Taipei.
Fractional BD, answered
What companies ask before they commit to a mandate.
