Human-led business development
Fractional business development across Asia
A named Senior BD and named GTM Executives run your business development across the region, and you meet everyone before you sign. The Senior BD takes the meetings and owns the deals. The GTM Executives run the research, lists and sequences every week. Not an agency that hands you a list.
Three ways to find out if Asia works for you
Only one of them gives you a real answer at a price you can walk away from.
Sell into Asia from head office
- What it proves
- Whether anyone replies to a foreign inbox.
- Time to signal
- Weeks, and the signal is weak
- The risk
- Silence reads as no demand when it often just means no presence.
A fractional BD team
- What it proves
- Whether buyers here will meet you, engage, and move.
- Time to signal
- A straight go or no-go inside the 30-day Test
- The risk
- It is not your employee. It suits a market you are testing or building, not one ready for its own office.
A full local hire
- What it proves
- Everything, eventually.
- Time to signal
- Three to six months of ramp-up before the first real signal
- The risk
- USD 7,000 to 10,000 a month all in, plus a recruiter fee for one BD hire in Singapore, committed before you know the market answers.
The long version, with the cost breakdown, is in Fractional BD in Asia: the alternative to your first APAC hire.
Two layers, one team, the 70/30 rule
Seventy per cent of business development is execution that does not need senior rates. Named GTM Executives run it on current GTM techniques, and a named Senior BD keeps the part that needs judgement: strategy, the meetings and the deals. Everyone is introduced before you sign. How the split works on your market is the first thing we walk you through.
Three ways in
Start with the Test. If it works, open the market over a quarter or put the team on a weekly desk.
Switch or stop at day 30. You keep everything we build. We commit on effort and never promise a number of meetings.
We start one new client a month. When we take you on, you have the team's full attention.
Rooms we have been in
Ecosystems engaged through client missions, not Transform Asia clients.
One mission: an AI airport-inspection company with no presence in the region reached a proof-of-concept invitation at a major Indonesian airport, a tender invitation and a technology partner in Taiwan, and a business partner for the Middle East.
Fractional BD, answered
What companies ask before they start a Test.
Let's talk about your pipeline in Asia
Pick a time now
Twenty minutes, no deck. You leave with the accounts we would go after first.
Or write to us