Our flagship engagement

Fractional business development in Hong Kong, Singapore and Southeast Asia

A named senior operator takes meetings in your name across the region, owns your pipeline, and reports into your team as if they sat in it. Not a junior SDR. Not an agency that hands you a list.

Three ways to find out if Asia works for you

Only one of them gives you a real answer at a price you can walk away from.

Sell into Asia from head office

What it proves
Whether anyone replies to a foreign inbox.
Time to signal
Weeks, and the signal is weak
The risk
Silence reads as no demand when it often just means no presence.

A fractional BD partner

What it proves
Whether buyers here will meet you, engage, and move.
Time to signal
First meetings inside two to six weeks
The risk
Part-time attention. It suits a market you are testing, not one you have already won.

A full local hire

What it proves
Everything, eventually.
Time to signal
Six months before the first real signal
The risk
$120,000 to $180,000 a year before office and benefits, committed before you know the market answers.

The long version, with the cost breakdown, is in Fractional BD in Asia: the alternative to your first APAC hire.

What a mandate actually includes

  • Pipeline ownership end to end, from qualified lead to negotiation support, with the CRM updated weekly

  • Meetings taken in your name in Hong Kong and Singapore in person, and across Southeast Asia by video or arrangement

  • A named senior operator at director level, the same person every week, and you meet them before you sign

  • A light outbound motion included to keep the top of the funnel alive

  • A weekly written update and a monthly strategy call

BD Partner Light

About one day a week

From $3,800/month

BD Partner

About two days a week

Scoped per mandate

Three-month minimum, then monthly, 30 days' notice. Plus a success fee on first-year closed-won, agreed per deal.

We take one fractional mandate at a time. Your Asia pipeline gets our full attention, or we don't take the mandate.

Rooms we have been in

  • Changi Airport
  • Cathay Pacific
  • Civil Aviation Authority of Singapore
  • Hong Kong International Airport
  • ST Engineering

Ecosystems engaged through client missions, not Transform Asia clients.

One recent mission: an AI airport-inspection company with no presence in the region reached a proof-of-concept invitation at a major Indonesian airport, a tender invitation in Taiwan, and a technology partner in Taipei.

Fractional BD, answered

What companies ask before they commit to a mandate.

Tell us what you are trying to prove in Asia

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