Our product is global. Do we need a regional motion at all?

If your deals are signed at headquarters, possibly not, and that is worth establishing before spending anything. Where a regional motion pays is when the regional finance team decides whether the product fits their entity structure, which in Asia is often the real gate even when the contract is signed elsewhere.

How do you get a CFO to take a meeting?

Rarely by emailing them. The route that works is someone they already trust: their advisor, their banking partner, a consultant already inside the business, or another finance leader who has run the implementation. We validate interest with a person before booking, which is why the meetings happen.

We have no reference customer in Asia yet.

Then that is the thing to solve first, and it changes what a good first deal looks like. A first regional reference is worth taking on terms you would not repeat, and it is worth choosing that account deliberately rather than accepting whoever replies.

The Test has one fixed price, shown above, credited in full if you continue. The Hunting Desk is a monthly retainer with a three-month minimum, quoted after a short call. Every term is on the services page.

How long before we see anything?

The Test gives you a straight read inside thirty days. Finance systems replace things that already work, so the evaluation is careful and the cycle runs six to eighteen months. If you need signed business this quarter, we would rather say so now.

For finance software vendors

We get you in front ofAsia's CFOs.

Regional CFOs have budget and never reply. They are consolidating systems across entities, currencies and regulators, and they are also the most heavily pitched function in the enterprise.

Book a 20-minute chat Get the free Mini-GTM Paper

Multi-entity complexity is the wedge.

A regional CFO here runs more entities, more currencies and more reporting regimes than a counterpart of the same company size in Europe. That complexity is exactly what finance software solves, and it is why the region over-indexes for treasury, consolidation and compliance tooling.

It is also the most saturated inbox in the building. A CFO is pitched constantly and filters almost all of it, so the vendors who get the meeting are the ones introduced by an advisor, a banking partner or a peer who has already run the implementation.

Who actually signs

The roles we target for finance software. The CFO owns the decision but rarely runs the evaluation, and the shared-services or transformation lead usually decides whether you make the shortlist at all.

CFO / Regional CFO
Group Financial Controller
Head of Treasury
Finance Transformation lead
Shared Services Centre director

What it actually takes

The introduction comes from the ecosystem, not the inbox
Finance leaders take meetings that arrive through their auditor, their bank, their consultant or another CFO. That network is the channel, it belongs to whoever has spent time in it, and it is the reason a person in the region outperforms any amount of sequencing at this buyer.
Regional rollout is decided regionally, budget is not
The regional CFO decides whether your product fits the region. Global finance systems are frequently signed at headquarters. Knowing which of the two you are actually selling to, before you invest a quarter in the wrong one, is worth more than another demo.
Reference customers are the whole objection
The first question is who else in this region runs it. If the honest answer is nobody, the first deal is a different kind of sale and should be priced and staffed as one. Volume outreach does not fix a missing reference.

Where these buyers gather. We work the ones that matter for your segment:

Singapore FinTech Festival · Singapore
TOKEN2049 Singapore · Singapore
Hong Kong FinTech Week x StartmeupHK · Hong Kong
Money20/20 Asia · Thailand
Consensus Hong Kong · Hong Kong
Asian Financial Forum · Hong Kong
LME Asia Week · Hong Kong
Japan Fintech Week · Japan
WebX · Japan
Korea Blockchain Week · South Korea
Korea Fintech Week · South Korea
FinTech Taipei · Taiwan

And 5 more across Asia on our event radar.

Our clients meet companies like:

Reached through the network, not a mailbox.

Ecosystems engaged through client missions, not Transform Asia clients.

What this looks like as an engagement

If the channel is a network of finance leaders and their advisors, the engagement is a team inside it. Start with the Test on ten buyers you choose; if the route answers, the Hunting Desk runs it every week.

A named Senior and a named Junior on every account, introduced before you sign. Switch or stop after the first month, and you keep everything we build.

Ten CFOs, controllers or finance transformation leads you choose, approached by your Senior across Asia within 30 days. Then a straight go or no-go.

Get the free Mini-GTM Paper

Eighteen questions, about four minutes, your sector already filled in. It scores twelve markets against your answers and names the one engagement that fits, with the reasoning.

CFO tech in Asia, answered

The questions treasury, close, spend and finance-automation vendors ask before they get in touch.

Let's talk about your pipeline in Asia

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Twenty minutes, no deck. You leave with the accounts we would go after first.

Or write to us

Write to us about your pipeline in Asia.