For security vendors and MSSPs
We get you in front ofAsia's security buyers.
Right product, real budget, nobody on the ground. Regulation is opening security budgets right across Asia faster than foreign vendors can reach them, and the money is not the constraint. Getting a CISO to meet a vendor they have never heard of is.
The budget exists. The introduction does not.
Regulation is what moves security money in Asia. Singapore's Cyber Security Agency requirements, the Monetary Authority's technology risk guidelines, Hong Kong's critical-infrastructure rules: each turns a compliance obligation into a line item with a date on it. Deadlines create budget.
What none of it creates is trust. To a CISO, evaluating a vendor is evaluating a supply-chain risk, so an unknown foreign sender is not a lead. It is a thing to delete. The vendors winning here arrive through someone the buyer already trusts.
Who actually signs
Who we target, from our bases in Hong Kong and Singapore out across the region. The technical buyer and the economic buyer are rarely the same person, and a compliance lead can stop a deal neither of them owns.
- CISO
- Head of IT Security
- GRC lead
- Head of Compliance
- MSSP partnership lead
What it actually takes
The channel is a person, not a sequence
In cybersecurity, warm introductions beat cold outbound outright. A security buyer takes the meeting because someone they trust asked them to, and that belongs to whoever holds the relationships. It is why the vendors who win here have someone in the region, not a campaign pointed at it.
The cycle is longer than your board thinks
Procurement here runs six to eighteen months once a real evaluation starts, and a proof of concept is a milestone, not a close. The stretch between demo and signature is where foreign vendors go quiet. It is the part nobody budgets for, and the part that needs someone on this side of the world.
Direct or channel is a decision, not a default
Selling direct and selling through partners are two motions with different first steps. If you have not chosen, find the partner before booking meetings. Meetings you cannot fulfil are worse than no meetings.
Where these buyers gather. We work the ones that matter for your segment:
- Asia Tech x Singapore (ATxEnterprise) · Singapore
- GITEX Asia · Singapore
- GovWare (Singapore International Cyber Week) · Singapore
- CyberDSA (Cyber Digital Services, Defence & Security Asia) · Malaysia
- Tech Week Singapore · Singapore
- Interop Tokyo · Japan
- Japan IT Week · Japan
- SECURITY SHOW · Japan
- SECON · South Korea
- CYBERSEC · Taiwan
- Cybersec Asia · Thailand
- PhilSec · Philippines
And 5 more across Asia on our event radar.
Our clients meet companies like:
Reached through the network, not a mailbox.
Ecosystems engaged through client missions, not Transform Asia clients.
What this looks like as an engagement
If the channel is a person, the engagement is a named team with a network. Start with the Test on ten buyers or partners you choose; if the route answers, the Hunting Desk runs it every week.
A named Senior and a named Junior on every account, introduced before you sign. Switch or stop after the first month, and you keep everything we build.
Ten security buyers or channel partners you choose, approached by your Senior across Asia within 30 days. Then a straight go or no-go.
Eighteen questions, about four minutes, your sector already filled in. It scores twelve markets against your answers and names the one engagement that fits, with the reasoning.
Cybersecurity in Asia, answered
The questions security vendors, mssps and grc platforms ask before they get in touch.
Let's talk about your pipeline in Asia
Pick a time now
Twenty minutes, no deck. You leave with the accounts we would go after first.
Or write to us