Field notes · Strategy

Strategy field notes

Filtered to strategy. Browse all field notes.

07 in this tag

AllStrategyOutreachCase study

Posts

N°07

Case study

Access was never the problem: an airport case study across three regions

We opened doors at major airports from Singapore to Doha to Europe for a runway-safety company. The mission that showed why access is only half of a sale.

8 min
N°06

Strategy

Fractional BD in Asia: the alternative to your first APAC hire

A first business development hire in Asia costs more and proves less than most boards expect. The real numbers, and the model that de-risks it.

7 min
N°05

Strategy

Your CXO prospect gets 40 vendor pitches a week. Cold email alone will not get you in.

Asia's enterprise buyers are saturated. How to build a referral and in-person motion, and where cold outreach still earns its place.

10 min
N°04

Outreach

Why handwritten letters still beat cold email in Asia (and how to send 300 without writing one)

Paper gets opened at rates no inbox can match. The unit economics, the address problem in Hong Kong and Singapore, and how to make it repeat.

8 min
N°03

Outreach

Cold email in Asia is changing: what works in 2026

Inbox providers tightened the screws in 2025, and Asian buyers were already harder to reach. This is the playbook for the year.

2 min
N°02

Strategy

How to write an ICP that survives contact with reality

Most ICP documents read like wishlists. Our four-question test turns a vague target market into a definition your sales team can put to work.

3 min
N°01

Strategy

Welcome to the Transform Asia blog

A short introduction to what we'll publish here: tactical, hands-on notes from running B2B growth across Asia, from Hong Kong and Singapore.

1 min

Let's talk about your pipeline in Asia

Pick a time now

Twenty minutes, no deck. You leave with the accounts we would go after first.

Or write to us

Write to us about your pipeline in Asia.

We reply within one business day.

Reply within one business day