Field notes · Strategy
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Case study
We opened doors at major airports from Singapore to Doha to Europe for a runway-safety startup. The mission that showed why access is only half of a sale.
Strategy
A first business development hire in Hong Kong or Singapore costs more and proves less than most boards expect. The real numbers, and the model that de-risks the decision.
Asia's enterprise buyers are saturated, and sending more is not the answer. How to build a referral and in-person motion, and where cold outreach still earns its place.
Outreach
Paper gets opened at rates no inbox can match. The unit economics, the address problem in Hong Kong and Singapore, and the sequence that makes it repeatable.
Inbox providers tightened the screws in 2025, and Asian buyers were already harder to reach. This is the playbook for the year.
Most ICP documents read like wishlists. Our four-question test turns a vague target market into a definition your sales team can put to work.
A short introduction to what we'll publish here: tactical, hands-on notes from running B2B growth in Hong Kong, Singapore, and the rest of Southeast Asia.
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